Epson Leads Inkjet, Dot Matrix Printer Market In 2012

Epson Philippines Corporation (EPC) announced that the company successfully capped its Fiscal Year 2012 by achieving leading value shares in Inkjet and Serial Impact Dot Matrix (SIDM) product categories.

CATEGORY	FY2011 Value Share	FY2012 Value Share	REMARKS
IJP (Inkjet Printers)	26.8% #2 – Epson	34.4% #1 – Epson	- Based on IDC Asia/Pacific Quarterly Hardcopy Peripherals Tracker, 2013Q1
SIDM (Serial Impact Dot Matrix)	81.7% #1 – Epson	90.3% #1 – Epson	- Based on IDC Asia/Pacific Quarterly Hardcopy Peripherals Tracker, 2013Q1

                

According to the International Data Corporation (IDC), Epson dominated the market for inkjet printers in the year 2012 with a commanding 34.4% value share. This figure represents an increase in Epson inkjet printers (IJP) value share from 26.8% to 34.4% from the preceding year.

Value Share corresponds to the total customer purchases in currency. IDC is the standard source for market and value share information in the Philippines and in most countries.

The growth originated mostly from the sales of the new Epson L-Series printers – the first and only genuine ink tank system printers in the country.