The full year 2012 financial performance of Globe Telecom saw the company increasing its base and attracting more subscribers, evidently growing across the board in all market segments – mobile or broadband.
With game-changing product offers and cornering the latest devices with exclusive privileges, Globe has captured the sweet spot of customers at the height of its competitors’ aggressive switching campaigns launched during the second half of 2012.
This was spelled out in a recent survey conducted by global consumer research firm Nielsen, which indicated rival network’s subscribers switching to Globe. According to the survey, 49% of total SIM switchers to the Globe network came from competition.
