To start off, businesses also commit to New Year's resolutions. From new marketing strategies to in-depth customer analytics, companies seek innovative services and programs that will enhance business operations and increase revenues. Software-as-a-service (SaaS) is a software distribution model that's designed to store applications and data on a reliable, external digital space, which is also known as the cloud. Switching to SaaS may be your business's essential resolution for 2013.
According to research from Martinwolf Global M&A Advisors that's reported on gigaom.com, SaaS companies experienced "hypergrowth" or "white-hot growth" in 2012 Although the value of SaaS slowed down at the end of the year, it still surpassed traditional IT services and providers. You may ask as you remodel and update your marketing plan: Do I really need SaaS and cloud computing? SaaS in addition to other efficiency solutions, such as address validation and customer profiling, can provide higher-quality data for marketing campaigns and reduction costs.
