Freedom Through Employment: How SM and DOLE are Empowering the Filipino Workforce

Wazzup Pilipinas!? 

This Independence Day, the definition of freedom is evolving. For thousands of Filipinos, true independence is found not just in celebration, but in the power of choice—the choice to pursue a career, support a family, and build a brighter future. As the Philippines commemorates its 128th Independence Day, the long-standing partnership between SM Supermalls and the Department of Labor and Employment (DOLE) reaches a new milestone, transforming malls into hubs of hope and tangible opportunity.  

A Nationwide Movement

On June 12, the Araw ng Kalayaan Job Fairs will take place simultaneously across 20 SM malls nationwide, creating a massive, accessible bridge between employers and Filipino talent. This initiative is far more than a simple recruitment drive; it is a one-stop employment hub designed to streamline the journey toward gainful work.  

Beyond just interviewing for jobs, attendees gain access to essential government support services—including NBI, SSS, PhilHealth, and Pag-IBIG—making the path to employment smoother and more efficient.  

Building on Proven Success

The impact of this collaboration is already profound. In 2026 alone, from January to May, the SM-DOLE partnership successfully mounted 66 job fairs, serving over 57,000 job seekers and facilitating over 6,000 "hired-on-the-spot" (HOTS) success stories.  

These numbers represent real lives changed. For many, the result is immediate security and a path to long-term goals. "Nung sinabi po sakin na Hired on the Spot po ako sobrang saya ko po," one applicant shared. "Kasi magkakaroon na po ako ng trabaho para sa anak ko". Another successful applicant noted, "Ngayon natanggap na po ako sa Hypermarket, magiipon lang po, para ‘pag nakaipon na po pwede na po ulit makapag-aral".  

Skills for the Future

The commitment to the Filipino workforce extends into the future. Recognizing that today’s economy demands agility, the Araw ng Kalayaan Job Fairs integrate upskilling programs in collaboration with DICT, TESDA, Jobstreet, and other industry partners. Job seekers have the opportunity to engage with training related to high-demand digital skills, including:  

Artificial Intelligence (AI) and Cybersecurity  

Digital Marketing and Data Analytics   

Virtual Assistance   

"Sa pamamagitan ng ating Job Fairs, nagbibigay tayo ng access sa trabaho, bagong skills, at mas maliwanag na kinabukasan," says SM Executive Vice President Joaquin San Agustin.  

Join the Movement

Whether you are a fresh graduate, a career shifter, or an experienced professional, the next chapter of your career could be waiting at an SM Job Fair.  

Participating Malls for the June 12 Job Fairs:

Metro Manila & Luzon: SM Megamall, SM City Marikina, SM Center Sangandaan, SM City East Ortigas, SM City San Lazaro, SM Center Las Piñas, SM City Sucat, SM City Rosales, SM City La Union, SM City Laoag, SM City Tuguegarao, SM City Bataan, SM City Telabastagan, SM City San Jose Del Monte, SM City Dasmariñas.  

Visayas & Mindanao: SM City Legazpi, SM City Bacolod, SM Seaside City Cebu, SM CDO Downtown Premier, SM City Davao.  

Opportunities do not stop on June 12. SM has lined up 17 additional job fairs throughout the rest of June, focusing on sectors like tourism, ICT, and hospitality.  

When you visit, remember to bring multiple copies of your updated resume or CV, valid IDs, a pen, and any relevant certificates or credentials to ensure you are ready for on-the-spot interviews.  

Because opportunities move people forward, SM and DOLE continue to ensure that every Filipino has the chance to reach their dreams—all for you.  

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A Shared Future: How One Hour is Powering a Nation’s Energy Resilience

 

Wazzup Pilipinas!? 

In a time where geopolitical tensions and supply disruptions threaten the stability of our power grids, the call for national security has moved beyond policy—it has reached the very light switches in our homes and the façades of our cities. Recognizing the urgency of this State of National Energy Emergency, declared under Executive Order No. 110, s. 2026, SM Supermalls has stepped forward as the first mall operator to champion the Department of Energy’s (DOE) transformative Oras Natin sa Efficiency (O.N.E.) campaign. 

This is more than a simple conservation effort; it is a movement to turn awareness into a collective national habit.  

The Power of “One”

The campaign is anchored on a simple yet profound message: “One Hour, One Energy, One Nation”. 

The premise is straightforward: during a designated energy reduction window, participating SM properties will switch off non-essential lights—including pylons, façade lighting, and decorative displays—and minimize unnecessary power consumption. But the impact is intended to be far greater than a single hour of darkness. 

“At first, one hour may seem small. One switch turned off. One appliance unplugged. One light dimmed,” says Engr. Junias M. Eusebio, Vice President for Mall Operations at SM Supermalls. “But when many people do it together, across homes, malls, offices, and communities, that one hour becomes something bigger. It becomes a shared habit. It becomes a national effort”.

From Awareness to Action

The initiative was brought to life through a ceremonial switch-off event at the iconic SM Mall of Asia Globe, attended by leaders from the Department of Energy, Pasay City local government, and community influencers. 

However, SM’s commitment extends well beyond the ceremonial stage:

Operational Accountability: SM will assign dedicated energy officers to monitor participation and report actual energy savings directly to the DOE.  

Educational Outreach: Leveraging its network of malls, SM will disseminate DOE-approved energy efficiency tips to tenants, employees, and millions of daily visitors, encouraging them to bring these sustainable habits home. 

A Culture of Sustainability: This campaign integrates seamlessly with the existing SM Green Movement and SM Cares, which advocate for long-term climate action through solar energy and electric vehicle (EV) charging initiatives.  

Moving the Nation Forward

As Pasay City Mayor Imelda G. Calixto-Rubiano noted during the launch, the success of this campaign relies on the vital participation of both the private sector and local communities.  

Ultimately, the O.N.E. campaign proves that energy security is not just the responsibility of the government or large corporations—it is a shared concern that affects every Filipino household and business. By embracing these small, consistent changes, the nation is not just saving power; it is actively protecting its energy future.  

“It is not just about one hour,” as highlighted during the event. “It is about what that one hour teaches us. That energy efficiency can be practical. That sustainability can be part of everyday life. That small habits, when shared by many, can help move a nation forward”.  

Together, one hour truly can count for one nation. 

A Legacy of Green: How SM Supermalls Redefined the Filipino Landscape

 

Wazzup Pilipinas!? 

Decades before environmental consciousness became a global mandate, one institution in the Philippines was already architecting a quieter, more resilient future. What began as a singular vision in the 1990s—the installation of a wastewater treatment plant at SM Southmall—would eventually cascade into a nationwide movement, fundamentally altering the relationship between commerce and nature.  

This was not merely a corporate strategy; it was the conviction of Mr. Hans Sy, Chairman of the Executive Committee of SM Prime Holdings. Mr. Sy championed a radical philosophy: that the unrelenting pace of business growth and the delicate necessity of environmental stewardship are not enemies, but partners in progress.  

Engineering a Greener Future

Long before the Securities and Exchange Commission made sustainability disclosures a requirement for 2026, SM Supermalls had already woven conservation into its DNA. Today, the scale of this commitment is staggering:  

Water as a Precious Resource: The company recycles approximately 6.6 million cubic meters of wastewater annually—a volume that would fill nearly 3,000 Olympic-sized swimming pools.  

Harvesting the Rain: At SM Baguio, the mall has pioneered the capture of over 19,000 cubic meters of rainwater, repurposing it for operational and kitchen use, thereby easing the burden on the surrounding community’s water supply.  

The Power of the Sun: The operator has transformed its vast rooftops into massive energy plants, deploying an estimated 200,000 solar panels across 65 hectares. This initiative not only provides a buffer against energy crises but drastically slashes the company's carbon footprint.  

Community-Led Change

SM Supermalls has moved beyond infrastructure to change the habits of the people who walk through its doors. Through its Trash To Cash Recycling Market, the operator has successfully diverted 1.5 million kilograms of recyclables from landfills every single year. By gamifying waste segregation, they have turned the simple act of visiting a mall into a collective contribution toward a cleaner nation.  

Furthermore, the integration of SkyGardens and expansive open spaces has served a dual purpose: providing iconic venues for Filipinos to gather while utilizing natural ventilation to purify the air, proving that architectural beauty can also be an ecological asset. 

Driving Toward Tomorrow

As the world shifts toward sustainable mobility, SM Supermalls is positioning itself at the forefront of the electric vehicle (EV) revolution. With 160 EV charging stations already installed and plans for further expansion, the company is ensuring that the infrastructure of the future is ready today.  

For SM Supermalls, the journey is far from over. As they continue to grow their footprint across the Philippines and China, their pledge remains clear: to build spaces that do not just serve the present, but safeguard the well-being of future generations. Sustainability is not just an initiative for SM—it is the core of their vision to keep creating, connecting, and evolving for the communities they serve.  

What aspect of SM Supermalls' sustainability efforts—such as their solar energy integration or community recycling programs—do you find most impactful for the future of urban development in the Philippines?

From Dreams to Hired-on-the-Spot: SM Dasmariñas Job Fair Ignites Career Hopes

  

Wazzup Pilipinas!? 

The atmosphere inside SM City Dasmariñas on May 27 was electric—a palpable blend of nervous anticipation and newfound hope. More than 1,000 jobseekers descended upon the mall, not just for a typical hiring event, but in search of the "fresh start" that could change the trajectory of their lives.  

The SM Group Job Fair proved to be a powerful catalyst for change, bridging the gap between thousands of ambitious Filipinos and over 20 top-tier brands, including Ace Hardware, Watsons, SM Store, Goldilocks, and National University.  

More Than Just an Interview: Life-Changing Opportunities

By the end of the day, the impact was undeniable. More than 140 applicants achieved the dream of being Hired-on-the-Spot (HOTS), walking out of the mall with a job in hand and a future ahead of them. For hundreds more, the event secured follow-up interviews, creating a tangible pathway to meaningful employment. 

For many attendees, this was a deeply personal victory:

Marissa Orias Urbano, hired at Toy Kingdom, expressed her relief and gratitude: "Anong oras palang uuwi na ako kasi tanggap na ako... hindi ako na disappoint kasi napaka accommodating ng staff."  

Marcelo P. Magboo III, who secured a position at SM Appliance Center, saw this opportunity as a way to reignite his academic dreams after a two-year hiatus due to financial constraints: "Masaya po (na natanggap), tumaas po yung chance na makapag-aral ako ulit."  

A Collaborative Force for Employment

The success of the event in Dasmariñas was made possible by a massive, unified effort between SM Supermalls, SM Retail, Jobstreet, and key institutional partners like the PSAC Jobs, PCCI, ECOP, and local government units. 

Employers were equally thrilled. Daniela Capistrano, Talent Acquisition Officer from Goldilocks Bakeshop Inc., noted, "Yung mga area na meron akong vacancy dito, around Dasma, Imus, and Bacoor… super happy kasi na filled-in na."  

To streamline the process, the event functioned as a one-stop application hub, integrating government support services from the Social Security System (SSS), PhilHealth, and Pag-IBIG to help applicants process essential requirements on-site. 

The Momentum Continues: Nationwide 'Araw ng Kalayaan' Job Fairs

The success at SM City Dasmariñas is only the prelude to a much larger initiative. This momentum is surging toward the nationwide 'Araw ng Kalayaan' Job Fairs taking place this June 12.  

These upcoming events will go beyond traditional hiring by focusing on the future of work. In partnership with the DICT, TESDA, and other institutions, the June 12 fairs will feature:

Digital Upskilling: Sessions on AI, cybersecurity, and digital productivity.  

Future-Ready Learning: Tools designed to help Filipinos thrive in an evolving global workforce.  

As SM Supermalls continues to host industry-focused hiring events throughout June, they reaffirm a singular, powerful commitment: to ensure that meaningful opportunities are always within reach, designed with every Filipino’s future in mind.  

Are you ready for your next career move? Keep an eye on the official SM Supermalls social media pages for the latest updates on the June 12 nationwide job fairs and beyond!

Rediscover Yourself: Elevate Your Rhythm at SM Supermalls

 

Wazzup Pilipinas!? 

Life doesn’t move in a straight line. Some days, you are a whirlwind of energy, constantly on the go; on others, you are simply focusing on showing up a little better than you did yesterday. Whether you are looking to ignite a new passion, refine your personal aesthetic, or carve out a moment of self-care, your "self-love era" is defined by your own unique pace.  

At SM Supermalls, we understand that evolution is a journey, not a destination. We are constantly refreshing our spaces to meet you exactly where you are, offering new finds and experiences that make it easier to begin, reset, or completely reinvent your routine. 

Getting Into the Game

There is a profound power in taking that first step—or returning to a rhythm you once loved. Having the right gear and the right space can transform a simple activity into a lifestyle shift. 

If you are ready to lean into your sporty era, head to SM Podium:

Wilson (Level 2, Expansion Building): Find performance-driven pieces and court-ready essentials designed for every kind of active day.  

Avari Tennis (Level 5): Perfect your swing and get rally-ready at their first-ever SM store. 

Showing Up, Your Way

Personal style is more than just what you wear; it is how you present yourself to the world. It is about choosing pieces that balance function, comfort, and confidence for those moments on and off the move.  

Discover your new go-to spots across the Metro:

Ayumi (SM North EDSA, North Towers, Level 3): Master that effortless "I woke up like this" look with soft, wearable staples.  

Ball & Chain (SM North EDSA, The Block, Level 2): Explore their first-ever pop-up in the Philippines for bold pieces that instantly add edge to your daily wardrobe.  

Coach (SM Megamall, Building B, Level 2): Elevate your rotation with modern classics and premium craftsmanship that seamlessly fit your lifestyle, whether you are heading out or slowing down. 

Your Next Chapter Starts Here

Whether your active era looks like a high-intensity workout or simply finding your flow, there is always something new waiting to be part of your story. SM Supermalls is proud to be the backdrop of your journey, continuously evolving to provide the experiences, trends, and essentials that empower you to show up for yourself every single day.  

Ready to start your next era? Explore these fresh spaces and find what fits your rhythm at SM Supermalls—All For You.

For more videos, content, and the latest updates, visit https://gosm.link/EvolvingFinds or follow @smsupermalls on social media. 

What part of your personal routine are you most excited to evolve or upgrade this season?

A Golden Showcase: Why the Bulawan Trade Fair Is Capturing Hearts at SM City Bacolod

  

Wazzup Pilipinas!? 

The air at SM City Bacolod is buzzing with a renewed sense of pride and creativity. As the Bulawan Trade Fair swings into full motion, it has transformed the mall into a vibrant epicenter of Negrense culture, innovation, and entrepreneurship. Organized in partnership with the Association of Negros Producers (ANP), this three-day event is far more than a marketplace—it is a powerful movement dedicated to elevating local MSMEs to the national stage. 

Whether you are a treasure hunter for unique finds or a passionate advocate for Filipino craftsmanship, here are five reasons why this fair is the must-attend event of the season.

1. Where Tradition Meets Modern Innovation

The fair is a sensory journey through the best of Negros Occidental. Shoppers are drawn to a curated selection of:

Artisanal Delicacies: From the famous Chori Bomb Sauce to unique Hummus Ilonggo, the fair highlights the distinct creative palate of the region.  

Handcrafted Masterpieces: The exhibit features exquisite home décor, woven products, and artisanal fashion accessories that blend heritage with modern design.  

Central to this experience is SIBOL, a prestigious platform featuring the 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition, where never-before-seen product concepts are brought to life, judged, and recognized for their excellence.  

2. A Launchpad for Next-Generation Entrepreneurs

True to its commitment to the SM for MSMEs advocacy, the fair provides a massive boost to local businesses. By leveraging SM Supermalls’ expansive retail network, these entrepreneurs gain the visibility and customer engagement necessary to scale their brands beyond their local communities. As Joaquin San Agustin noted, events like these are vital in helping local businesses connect with a wider movement that champions Filipino entrepreneurship.  

3. Discovering the Future of Negrense Brands

The fair serves as a critical gateway, acting as a preview for the milestone 40th Negros Trade Fair in Manila later this year. Through the various design competitions:  

The Bulawan Awards have expanded their reach by welcoming non-ANP participants under an "Open Category," inviting a wider range of emerging creators.  

The Pilak Awards empower farmers and marginalized communities through the Negros Occidental Technology and Livelihood Development Center (TLDC).  

The Balik Salig Design Competition uses weaving and creativity as a profound tool for peace-building and empowerment in former conflict-affected areas.  

4. More Than Just a Marketplace

The Bulawan Trade Fair invites guests to be participants, not just observers. The dynamic schedule is packed with:

Interactive macrame workshops and women-led art sessions.  

Engaging design talks and runway presentations.  

Live product judging sessions that offer a rare behind-the-scenes look at the creative process.  

As CJ Jimenez of Vaca Japonesa shared, the beauty of the event lies in the connection; shoppers aren't just buying products—they are learning the stories and processes behind them. 

5. A Direct Impact on Local Communities

Every purchase made at the fair ripples outward. By supporting these artisans, shoppers are directly funding livelihood programs and community-based enterprises across Negros Occidental. It is a rare opportunity to turn a weekend shopping trip into an act of support for the preservation of heritage, the promotion of sustainable livelihoods, and the strengthening of the local economy.  

Experience the magic for yourself. The Bulawan Trade Fair is a testament to the resilience and brilliance of Negrense talent. Come and be part of the movement—discover why these makers are defining the future of Filipino craftsmanship at SM City Bacolod.